Wireframes are the blueprints for the website
A homepage designed to encourage ticket sales and newsletter signups
Robust event functionality that integrates showcases, photos and content based on event city
Showcases that highlight the vendors at Shecky's Girls Night Out. Plus the "Look Book", which acts as a portfolio for the vendor
Allow girls to connect
Completely overhauled email strategy that included a redesign
Increase in Comments
Subscriber increase
Increase in Uniques



Increased revenue by providing digital products to be sold to clients


Known for their ultimate "Girls Night Outs", Shecky’s is women's entertainment company that creates social experiences that empower and reward women to discover and socialize with their girlfriends.

Scribble to Form created a 2 year long initiative with Shecky’s to overhaul its creative, technology and editorial departments. In the end, not only did we achieve success on all initiatives, but also directed high-level technology decisions and contributed significantly to high-level company strategic planning.

Our Solutions_

  • Research & analyze competitive and industry landscape
  • Website wireframes
  • Website design & development
  • eCommerce / Flash Sale strategy, design & development
  • Loyalty system strategy, design & development
  • Affiliate implementation
  • Social media & content strategy
  • Server architecture & hosting
  • Reporting & analytics
  • Email strategy, design and execution - including dedicated, newsletter & event emails


“Scribble to Form had a tremendous impact on Shecky's, from revamping our web design and development to helping us make critical digital strategy decisions to improving our customer analytics as a media company. With their digital expertise and technology services, Shecky's was able to innovate digitally for both our advertisers and consumers." Chris Hoffman, CEO of Shecky’s